LANCE TACTICS

Fixing Hospitality and Hospitals with Expert Communication Tactics

PROBLEM

HOSPITALITY: Indianapolis' private clubs are in a precarious situation. With a waning standard for luxury hospitality, crucial misunderstandings of nonprofit advertising regulations, and decreasing local hold on historic institutions, the city stands to effectively lose many cultural keystones.

On the cusp of a post-pandemic bubble, some local clubs face record high enrollment, while others face record lows. Regardless, member engagement, retention, and satisfaction are dipping. Not knowing how to recover or continue the success of the recent past, many clubs are poised to become a soulless product owned by large organizations with no stake in Indiana.

HOSPITALS: At the end of 2024, Lance Tactics was approached to apply hospitality tactics to healthcare communication, bringing life to hospital branding, healthcare provider/patient comms, and medical information campaigns.

Saving Indy's

private clubs

Saving Indy's

private clubs

SOLUTION

I launched Club Advance by Lance Tactics, my own communication agency. Using what I learned from my exceptional success with Meridian Hills Country Club and Hillcrest Country Club, I provide sales, marketing, and communication solutions for Midwestern private clubs.

I also provide educational content for private club and luxury hospitality professionals via social media. Each piece of content aims to provide tactics that will instantly improve private clubs.

As of 2025, Lance Tactics applies luxury hospitality tactics to the world of healthcare and medical communication. All medical communication is created in collaboration with a panel of practicing physicians.