WOLFPACK RESTAURANT GROUP

Full Service: Feeding the soul of Indy's suburbs.

PROBLEM

Wolfpack Restaurant Group is a family-owned hospitality group hosting 8+ concepts and 11+ locations across Central Indiana.

Expanding with new concepts and new territories, WPRG needed to adopt new communication practices to maintain great engagement and loyalty while unifying the brand.

8 concepts

11 locations

20-year legacy

1 family brand

8 concepts

11 locations

20-year legacy

1 family brand

SOLUTION

As Creative Director for WPRG's AOR, I crafted full-scale marketing communication campaigns to preserve 20 years of homegrown legacy and pave the way for a bright future.

Brands for each restaurant concept were developed through email marketing development and updates to graphic design. Meanwhile, I built a central brand for the restaurant group, laying the foundation for all marketing efforts with a podcast.

Experimentation with various tools, including AI, for photography, copywriting, and web design, allowed me to craft personalities for restaurants that could no longer rely on the charisma of the owners to survive in the sink-or-swim restaurant world.

I also led sales campaigns for multiple events, from bourbon cocktail classes to the 2024 Solar Eclipse, assisting with planning and execution as well.

66%

open-rates for email marketing across all campaigns

6000%

ROAS from debut digital ad campaign